The aim of this paper is to consider whether critical rationalism has any ideas which could usefully be applied to the internet.  Today we tend to take the internet for granted and it is easy to forget that it was only about two decades ago that it began to be used to any significant extent. Accordingly in section 1 of the paper, there is a brief consideration of the history of the internet.  At first sight this makes it looks implausible that any of Popper’s ideas could be applicable to the internet, since Popper died before the internet came into general use.  However, section 2 argues that Popper’s theory of World 3 does apply very well to the internet.  This application is significant because, as shown in section 3, it leads to the problem of misinformation, which is one of the most significant problems generated by the internet.  In section 4 there is an attempt to solve this problem using ideas taken from Popper’s epistemology. It is argued that there should be changes in education designed to prepare students for the internet age. Teaching in the internet age should focus on presenting to the students not just the accepted theories but also the evidence on which they are based. An illustration of how this might be done is given by considering an example from science teaching, namely the teaching of Newtonian mechanics in the last years of school or first years of university.

An online business has many benefits for customers and communities as well as the economy. The purpose of this study was to identify the factors affecting the growth and success of online businesses. The 3 scenarios of increase of marketers' skills, website quality improvement, and website trust were proposed for identifying the factors affecting the growth and performance of internet businesses. The performance of these scenarios in the company was simulated. The findings showed that increasing the marketers’,skills, improving the quality of the website, and enhancing website trust increased the actual customers, which indicated business growth. Also, the growth of real customers augmented cash flow and human resources. Based on the results of these three scenarios, increasing marketers' skills had the maximum impact on business growth. This research could provide an appropriate dynamic business model for online business owners to focus on the main activities related to the growth and performance of their businesses by using the results of the proposed policies.

Background: Trust is the most important key indicator of human interactions. The main factor that creates trust is loyalty to ethical principles in interactions. Therefore, the current research was conducted with the aim of presenting a model in the field of ethical factors affecting customer trust in online businesses. Method: This research was carried out with a combined (qualitative-quantitative) approach based on the Delphi technique (in the qualitative part) and the structural equation method (in the quantitative part). Based on this, in the qualitative part, the statistical population included university experts and internet business managers, who were selected as a sample of 30 people using non-probability sampling methods and a combination of targeted (judgmental) and chain methods. . The tool was interview and the data was analyzed with Delphi technique. In the statistical population section, the users of the Snap internet transportation system were in Yazd and Isfahan province, and the sample size was determined using Cochran's formula and by simple random method equal to 382 people. The researcher's questionnaire tool was made by Delphi department and finally the data was analyzed by structural equation method. Results: From the qualitative part, seven categories of factors were identified, in the form of three main dimensions: a) customer-related factors (cognitive factors and experiential factors); b) factors related to the seller (systemic factors and ethical factors that build trust in customers) and c) e-commerce infrastructures (security infrastructures, public infrastructures, legal and legal infrastructures) were categorized. Conclusion: Compliance with professional ethics and good reputation of an internet business can be effective in building customer trust.

Nowadays, the concern (profit and loss) of businesses has become the concern of "presence and absence". In the last century, from the advent of scientific management until the sixties, the view of management was within the organization. Introverted management experts were immersed in theorizing and presenting complex and diverse techniques to improve the organization's financial, human, and technological resource management. In the meantime, what was forgotten was the customer and his needs. Introspective attitudes had ignored other environmental factors such as competitors, technological developments between industry and inclusiveness, global social and economic developments, and in general what is referred to in the management literature as environmental opportunities and threats. For a manager, no perception is more important than understanding the business. This insight is not limited to understanding the effective factors and the relationships between them, but intuitively discovering the unknown angles of this space and creating ideas to exploit them, is a manifestation of the value creation of this insight. This is especially true for new businesses, including internet businesses. Advertising is one of the most important communication tools in business. The success or failure of many organizations and companies lies in the quality of their advertising activities. It is obvious that the continuation and development of sales of goods and services is possible when the advertising plan attracts customers. . Based on effective advertising, if the psychology of customer needs and tastes as well as the appropriate and artistic content of the message is considered in the promotion of goods and services, those goods and services will be more welcomed. One of the new types of advertising is internet advertising, which is increasing in importance day by day with the development of internet and traditional businesses. The present research is an applied research in terms of purpose And it is based on reality. In this research, to obtain information in the theoretical part, various library methods such as referring to scientific sources, books, reputable journals, articles and dissertations related to the subject and computer search in various sites and databases have been used. Is. For the information related to Digi Manager, the available and available information and its download and the site related to Digi Manager have been used. The studies conducted in this study were conducted in order to identify the main components of internet advertising in the introduction and introduction of DJ Manager. These studies were accompanied by testing the research questions through a questionnaire and finally it was found that the effect of online advertising in Digi Manager is used in a desirable, effective and complete way.

One of the challenges for new and innovative businesses is imitation and copying by newcomers. Novice imitators often fail and incur costs for pioneering innovators. This research is aimed at analyzing the impact of pioneer entrepreneurs on those who copy and imitate their works and also the other influential factors in economy of the market. For the first time, the role of Nudge Theory has been modelled in copying the entrepreneurial businesses. This research is practical in terms of purpose, and from the methodological approach, it is included in the category of exploratory mixed research, which is carried out in two steps: thematic analysis and interpretive structural modeling (ISM). The statistical population of this case study consists of two groups,the first group includes national cases of online taxis like Snapp, Tapsi and Maxim. The second group, called ‘the experts’ comprises fifteen university professionals, principals and the founders of entrepreneurial businesses. Data collection has been done using semi-structured interviews and reviewing the interviews and speeches of the managers of the mentioned busainesses. The research findings illustrate a four-level model consisting of fourteen concepts including communication, mental readiness and motivation. The application of MICMAC analysis identified the concept of patriotism, modelling, and the spotlight effect as an independent, dependent and linkage variable, respectively

Imitation brand and the factors affecting it and the buying behavior of consumers of luxury brands are emerging issues that have not been comprehensively addressed in previous researches. Therefore, the purpose of this research is to investigate and explain the imitative brand model in the purchase behavior of luxury brands in internet businesses. This research is of an applied type in terms of its purpose, and it is descriptive-survey based on the method of data collection. The data were collected using a standard researcher-made questionnaire. The statistical population of the current research, managers (superior, middle and operational) active in the field of internet businesses were selected, and a total of 158 people were identified. Also, the number of samples was determined using Cochran's formula of 113 people, and stratified random method based on organizational position was used. To collect data related to the variables, a researcher-made questionnaire taken from the doctoral thesis and article of Rahimzadeh et al. In order to analyze the data, structural equation modeling was used using Smart PLS4 software. The results indicate that all indicators and factors affecting the imitator brand in buying behavior of luxury brands have a factor load of more than 0.4, so the indicators and factors are confirmed. Also, the model of factors affecting the imitation brand in the buying behavior of luxury brands has been drawn and the effect of the causal factors on the imitation brand in the buying behavior of luxury brands and contextual and environmental factors on the strategies have been significant, as well as the strategies have a positive and significant effect on the consequences and results. has it. And at the end, it was shown that the presented model has a good fit. Imitation brand factors in buying behavior of luxury brands in internet businesses can be suggested as a practical and comprehensive package for all business managers in general and internet businesses in particular.

2Purpose: The purpose of this research was to identify, modeling and scenario analysis of the acceptance factors of the internet of Things in the supply chain of Iranian businesses. Methodology: To conduct this research, we used both qualitative and quantitative strategies combined. The statistical population in both stages consisted of experts,besides, judgmental and snowball sampling methods were used. In the first stage, acceptance factors were identified through semi-structured interviews. In the second stage, using fuzzy cognitive mapping approach, the acceptance factors were modeled, and the scenario was analyzed. Findings: The results of the first phase show 58 factors of internet of Things acceptance, which are categorized into 17 sub-themes and 5 main themes. The second-stage results show that the theme of expertise enjoys the highest degree of influence, then the theme of technology readiness comes next. Also, the overlapping of forward and backward scenarios indicates the importance of expertise and technological readiness. Originality: Since there is little understanding of the factors affecting the acceptance of the internet of Things at the supply chain level of Iranian businesses, this research has been able to add to the literature of this field and to fill the gap by identifying, modeling, and analyzing the scenario of these factors. Implications: Changing recruitment and hiring policies to find and hire qualified personnel, using in-service training tools, and having access to a technological roadmap are the most important strategies of the supply chain, which can lead to organizational expertise and readiness.

The emergence of the internet of Behaviors (IoB) has created new opportunities for influencing and guiding human decisionmaking. IoB refers to the collection, analysis, and application ofdata generated by individuals’ online activities, behaviors, and interactions. This concept integrates data from various sources, including social media, wearable devices, smartphones, andother digital platforms, to gain insights into human behavior patterns. This technology can profoundly affect various areas of our lives, such as healthcare, education, and transportation. Thispaper explores the transformative potential of IoB in educational businesses, where it enables personalized learning, real-time feedback, and improved student retention. By analyzing data onstudent engagement and performance, IoB supports differentiated instruction, enhances collaborative learning, and drives datadriven curriculum development. Additionally, IoB contributes to students’ health and safety through wearable technology and promotes smart, resource-efficient classrooms. However, the implementation of IoB in education poses significant challenges, including privacy concerns, technical complexities, and access disparities. The paper identifies key areas for future research, such as the integration of IoB with traditional pedagogical approaches, equitable access to IoB technologies, and development of ethical standards to safeguard student privacy. This commentary underscores IoB’s potential to revolutionize education while emphasizing the need for careful consideration of its challenges to ensure broad and equitable benefits.